Amazon (AMZN) is likely to outperform other mega-cap technology stocks in the coming months, says British bank Barclays (BCS).
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Forget margin or options. Here's how the pros trade AMZNAnalysts at Barclays say that shares of Amazon will trend higher, fueled largely by continued growth at Amazon Web Services (AWS), the company’s cloud computing unit. Barclays wrote in a note to clients that the latest metrics give them “confidence around AWS upside from AI over coming years.”
The bank also said that Amazon remains “one of the more highly debated stocks” in its coverage universe, particularly around its competitive position in artificial intelligence (AI), but that there is a growing “bull thesis” building for the company.
Amazon’s AI Boost
Barclays says that the bull thesis got a recent boost after Amazon disclosed that AWS reached a $15 billion annualized revenue run rate for its AI services. Barclays also pointed to AWS’s plan to add more than one million Nvidia processors between now and 2027, which could translate into $100 billion in annual AWS revenue once fully deployed.
Amazon is also getting a boost from its custom microchip business that now has a $20 billion run rate and has doubled in the past three months. The bank added that Amazon’s grocery segment surpassed $150 billion in U.S. gross sales in 2025, making it the country’s second-largest grocer after Walmart (WMT).
Is AMZN Stock a Buy?
AMZN stock has a consensus Strong Buy rating among 46 Wall Street analysts. That rating is based on 43 Buy and three Hold recommendations issued in the last three months. The average AMZN price target of $284.09 implies 14.91% upside from current levels.
