Shares of Amazon (AMZN) are up at the time of writing after the tech giant launched Alexa.com, a new website that adds another way for users to interact with its AI assistant, Alexa+. According to Amazon, Alexa.com lets people ask questions, create content, plan trips, and even receive help with schoolwork. Interestingly, Alexa+ is also designed to perform actions, such as managing to-do lists, updating family calendars, controlling smart home devices, and making reservations.
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In addition, Amazon says that Alexa.com keeps conversations and preferences consistent across devices, so users can switch between their phone, computer, or smart home device without losing context. The company describes this as a new way to interact with Alexa that makes it feel more like a collaborative assistant than a basic voice tool.
The rollout also helps Amazon compete more directly with other AI assistants, such as ChatGPT from OpenAI, Claude from Anthropic, Grok from xAI, and Gemini from Google (GOOGL). It is worth mentioning that Alexa+ was introduced nine months ago and costs $19.99 per month, though it is included for Amazon Prime members at no extra cost.
Is Amazon a Buy, Sell, or Hold?
Turning to Wall Street, analysts have a Strong Buy consensus rating on AMZN stock based on 45 Buys and one Hold assigned in the past three months, as indicated by the graphic below. Furthermore, the average AMZN price target of $296.21 per share implies 27.6% upside potential.
