Amazon (AMZN) has struck a deal to bring the ad-free version of NBCUniversal’s Peacock streaming service to Prime Video.
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NBCUniversal, which is owned by Comcast (CMCSA), said the deal with Amazon is the first time its streaming content will be offered as part of a package of digital channels. Under terms of the deal, which is a distribution agreement, consumers will be able to access NBCUniversal shows on the Peacock app, as well as Amazon’s Fire TV and Prime Video streaming platforms.
Additionally, consumers can watch Prime Video content on Comcast’s Xfinity X1 devices. In a news release announcing the deal, Comcast said the Amazon agreement will expand exposure to NBCUniversal’s content. Amazon has positioned Prime Video as a one-stop entertainment destination, where consumers can stream original series, watch live sports, and access third-party streaming services such as HBO Max.
Content Demand
The deal also gives Amazon greater access to live sports, with NBCUniversal providing Prime Video with access to its NBC “Sunday Night Football” games, Premier League soccer matches, and live coverage of the Olympic Games.
For media partners like NBCUniversal, Prime Video offers a way to promote its $16.99 a month Peacock Premium Plus service to millions of potential new subscribers. If successful, the Amazon Prime Video deal will serve as a template for other third-party streaming distributors, analysts say.
Is AMZN Stock a Buy?
AMZN stock has a consensus Strong Buy rating among 46 Wall Street analysts. That rating is based on 45 Buy and one Hold recommendations assigned in the last three months. The average AMZN price target of $263.74 implies 13.52% upside from current levels.
