Google parent company Alphabet (GOOGL) has added new verification labels to its Gemini app to help users identify videos generated using artificial intelligence (AI).
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Alphabet says the new verification label is part of its expanded content transparency tools, and that the new feature allows users to verify if a video was created or edited using Google AI. Users are now able to upload videos to the Gemini app and ask questions like “Was this generated using Google AI?”
The app will scan for watermarks in both audio and visual elements of the video. The watermarks are designed to be imperceptible to viewers but can be found when a scan is conducted. After scanning, Gemini provides information about which segments of a video contain Google AI-generated content.
Determining What’s Real
Alphabet says the video verification feature supports files up to 100 MB and 90 seconds in length. Both image and video verification capabilities are now available across all languages and countries where the Gemini app is supported.
Alphabet’s content transparency tools aim to help users distinguish between authentic and AI-generated media. Analysts and AI experts say the watermarks and verification tools being employed by Alphabet are necessary in a world where it is becoming increasingly difficult to determine what is real and fake.
Is GOOGL Stock a Buy?
The stock of Alphabet has a consensus Strong Buy rating among 36 Wall Street analysts. That rating is based on 29 Buy and seven Hold recommendations issued in the last three months. The average GOOGL price target of $323.73 implies 7.11% upside from current levels.
