Alphabet (GOOGL) stock was up on Tuesday after subsidiary Google revealed its upcoming Pixel 10 smartphone early. A new video on the Google Store revealed the appearance of the Pixel 10 well before its official launch on Aug. 20, 2025. Google likely revealed the design of the new smartphone early to cut off leakers, who have posted quite a bit of information about the device.
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However, the reveal of the Pixel 10 isn’t as surprising as some might think. That’s because this new smartphone largely follows the same design as its predecessor. Even the most diehard Pixel fans may have trouble telling the difference between the Pixel 9 and the Pixel 10.
To be fair, not every new smartphone release needs a design overhaul. Sticking with a form factor that users know could make them more comfortable with upgrading to the Pixel 10. Additionally, there are sure to be internal changes that are more important to consumers than the outside appearance of the new device.
Alphabet Stock Movement Today
GOOGL stock jumped 0.34% on Tuesday, keeping the stock up 0.83% year-to-date and 4.57% over the past 12 months.
Investors will also note that Alphabet is about to release its Q2 2025 earnings report. That will come out after markets close on Wednesday. Wall Street expects the tech giant to report adjusted EPS of $2.18 and revenue of $93.96 billion, compared to Q2 2024’s EPS of $1.89 and revenue of $84.64 billion.
Is Alphabet Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Alphabet is Strong Buy, based on 30 Buy and nine Hold ratings over the past three months. With that comes an average GOOGL stock price target of $205.71, representing a potential 8.59% upside for the shares.
