Adult content platform OnlyFans is reportedly in advanced talks to sell a minority stake to U.S. fund Architect Capital, which would value it at $3 billion.
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Financial Services Potential
As reported by Bloomberg, Architect is looking to buy less than 20% of OnlyFans, which is operated by U.K.-based Fenix International.
The sale follows the death last month of OnlyFans owner Leonid Radvinsky. The shares in the company are held by his family trust.
Architect Capital, a firm founded in 2020 by James Sagan, specializes in building financial infrastructure and asset-based lending. It is understood that as part of the deal, Architect would work with OnlyFans to develop new financial services and products to offer creators on the platform.
Both companies did not comment.
Adult Reputation
OnlyFans has been exploring a sale of part of its business for at least a year. In February, reports indicated that the company was in exclusive negotiations with Architect Capital to sell a 60% stake. That proposed deal valued the company’s equity at $3.5 billion, with the total enterprise value reaching approximately $5.5 billion when including $2 billion in existing debt.
It is understood that the current lower proposed valuation represents a discount from not having a majority stake.
OnlyFans may be hampered by its reputation. Mainstream investors may be put off by its predominantly pornographic content. Adult film actors began using the site during the pandemic for alternative sources of income.
As ever in the history of the world, however, sex sells. In 2024, the company reported more than 4.6 million creator accounts and some 377 million fans. It reported $7.2 billion in gross revenue and a pre-tax profit of $684 million.
OnlyFans takes a 20% fee on most subscriptions and content sold on the platform, with the rest going to creators.
However, this success has attracted attention from government bodies. In early 2025, the U.K. regulator Ofcom fined the company’s parent firm, Fenix International Ltd., roughly £1 million for failing to provide accurate data regarding its age-verification systems. These compliance challenges remain a key point of discussion for any potential buyer.
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