Have you been shopping literally anywhere lately? Food, toys, clothes…take your pick. It has all only gotten more expensive in the last few years. But home improvement giant Home Depot (HD) has a surprisingly simple plan to address these soaring prices, and help make your shopping run a little less painful. This simple plan bolstered investor confidence, and sent shares surging up over 1.5% in Wednesday morning’s trading.
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The idea is a shockingly simple one, and probably one that the Trump administration was avidly hoping more businesses would jump on. Basically, Home Depot plans to “…partner…with small U.S. businesses to reduce tariff impacts and provide consumers with more affordable options during a period of ongoing economic uncertainty.”
Those small businesses who think they have a product that will work well in Home Depot are, therefore, invited to participate in an event called The Orange Exchange, an event which will “…host prospective merchandise suppliers onsite for targeted pitch sessions and product capability demonstrations….” The event is set to run February 19, 2026, and suppliers can apply through December 15, 2025.
Sponsorship Abroad
As Home Depot circles its metaphorical wagons around domestic suppliers, it also looks to spread its wings and promote internationally. Home Depot is now the official home improvement supplier for the 2026 FIFA World Cup event, reports note.
Home Depot will be taking full advantage of this title, offering up information and materials on how to make the perfect “watch party” for World Cup action. The advice is surprisingly complete and may well require a home equity loan to take fully, including new furniture, projector screens, pop-up canopies and more. But with 189 days and change until kickoff, there will be entire sports seasons between now and then.
Is Home Depot a Good Long-Term Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on HD stock based on 18 Buys, five Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 17.27% loss in its share price over the past year, the average HD price target of $409 per share implies 13.83% upside potential.
