Brand Portfolio & InnovationPernod Ricard's deep portfolio of premium and super-premium brands combined with recent successful innovations supports durable pricing power and brand equity. Sustained double-digit brand growth demonstrates structural demand for priority SKUs, enabling consistent margin support and investment capacity across channels.
High Margins & ProfitabilityConsistently high gross margins and an improving net margin indicate structural pricing strength and efficient cost management. These margin levels provide long-term capacity to fund marketing, innovation, dividends and reinvestment, making profitability less dependent on short-term volume swings.
Cash Generation & Efficiency ProgramStrong free cash flow and a history of completing large efficiency programs (EUR 900m) reflect durable operational leverage and working capital discipline. Reliable cash generation underpins dividend policy, funds strategic initiatives and provides flexibility for investments or buybacks over the medium term.