Adveritas Limited
Adveritas Limited, an Australian company established in Bentley in 2012, operates internationally, delivering sophisticated solutions for digital advertising. The firm focuses on optimizing ad performance by offering services for funnel measurement, verification, and crucial fraud prevention. Among its core offerings is TrafficGuard, a Software-as-a-Service platform that proactively detects, thwarts, and provides detailed reports on digital ad fraud, safeguarding advertising budgets. Furthermore, Adveritas provides nxus, its proprietary mediation platform, which furnishes real-time attribution tracking, analytical insights, and comprehensive reporting for online advertising campaigns. The company adopted its current name, Adveritas Limited, in December 2018, having previously been known as Tech Mpire Limited.