A YouTube tool meant to help creators remove AI-generated deepfake videos of their faces on the video-sharing platform is raising concerns due to Google’s (GOOGL) privacy policy. In fact, that policy allows public biometric data to be used to train Google’s AI models. Interestingly, YouTube told CNBC that it has never used creators’ biometric data for AI training and plans to clarify the wording in the tool’s sign-up form. However, the company says that its underlying policy will not change.
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Interestingly, the “likeness detection” tool scans YouTube videos to identify when a creator’s face has been altered or generated by AI. To use it, creators must upload a government ID and a biometric video of their face. Experts worry that because the tool is tied to Google’s privacy policy, the data could be used for future AI training. YouTube insists that the information is used only to verify identity and power the deepfake-detection feature. Still, some industry specialists say that the risk is too high and advise clients not to sign up under the current terms.
Unsurprisingly, these worries are increasing as AI-manipulated content becomes more common on social media. For instance, Doctor Mike, a physician with more than 14 million YouTube subscribers, reviews dozens of deepfake videos of himself every week, including AI look-alikes promoting fake medical products. YouTube says it is exploring ways for creators to control, or even monetize, the use of AI-generated likenesses in the future. For now, takedown numbers remain low, but experts believe that this is due to confusion and lack of awareness, not because creators are comfortable with AI-made content.
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