Salesforce (CRM) stock remains in focus, with growth expected to accelerate across its core CRM offerings and emerging AI-driven platforms like Agentforce. The company is doubling down on strategic deals, personalized AI tools, and industry-specific cloud solutions to build momentum. With over $10 billion in cash reserves and a focus on profitability, CRM is set to benefit from rising AI demand. Given these tailwinds, it’s a good time to see who owns shares of CRM.
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Now, according to TipRanks’ ownership page, public companies and individual investors own 29.9% of CRM. They are followed by mutual funds, ETFs, other institutional investors, and insiders at 23.48%, 22.58%, 21.21%, and 2.83%, respectively.

Digging Deeper into CRM’s Ownership Structure
Looking closely at top shareholders, Vanguard owns the highest stake in Salesforce at 8.83%. Next up is Vanguard Index Funds, which holds a 6.88% stake in the company.
Among the top ETF holders, the Vanguard Total Stock Market ETF (VTI) owns a 3.05% stake in Salesforce stock, followed by the Vanguard S&P 500 ETF (VOO), with a 2.83% stake.
Moving to mutual funds, Vanguard Index Funds holds about 6.88% of Salesforce. Meanwhile, Fidelity Concord Street Trust owns 1.65% of the company.
Is CRM a Buy, Hold, or Sell?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 34 Buys, nine Holds, and three Sells assigned in the last three months. At $347.31, the average Salesforce stock price target implies a 28.73% upside potential.
