Beyond Meat (BYND) has caught the market’s attention with its recent surge, leaving investors wondering what comes next. The stock rallied 19% despite a $38.9 million legal setback in a trademark infringement case. Following this strong rally, the plant-based protein company faces questions about sustainability, competition, and growth prospects in the increasingly crowded alternative protein market.
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For context, Beyond Meat sells meat alternatives, including burgers, sausages, and chicken products.
What’s Next for Investors?
For investors, the trademark case adds pressure to an already-weak fundamental picture. The $38.9 million verdict is a major blow for Beyond Meat, considering its third-quarter revenue of just $70.2 million. While it doesn’t change the company’s core business, legal overhangs can weigh on sentiment and trigger short-term volatility. Even though the company stated that it will appeal the ruling in the trademark case, the stock could face challenges until management shows clearer execution.
In the long term, investors will be watching for progress in retail and food-service expansion—especially key partnerships like Walmart (WMT)—along with signs of stabilizing demand, improving margins, and a path toward profitability.
What’s Happening with BYND Stock?
In 2025, the stock experienced significant volatility, partly because it is popular among options traders. In October, BYND stock surged sharply over just a few sessions, driven more by its meme stock status than by business fundamentals, but the rally proved short-lived.
Earlier this month, the company reported its Q3 FY2025 results, which further disappointed investors. In Q3, Beyond Meat reported earnings per share of -$0.47, missing analysts’ consensus estimate of -$0.40. Meanwhile, its revenue fell 13.3% year-over-year.
Year-to-date, BYND stock has declined by more than 70%.
Is Beyond Meat a Good Stock to Buy?
Turning to Wall Street, analysts have a Strong Sell consensus rating on BYND stock based on one Hold and four Sells assigned in the past three months. Furthermore, the average Beyond Meat stock price target of $0.93 per share implies a downside of over 8% from the current level.
