Today proved to be a big day for legacy automaker Stellantis (STLA), which brought back a division, expanded a major leadership slot, and even brought out some less-than-exciting sales numbers. All of this together left investors a bit conflicted, but optimistic enough to send Stellantis shares rising fractionally in Wednesday afternoon’s trading.
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New CEO Antonio Filosa hit the ground running, setting up a major shift in the company’s leadership by moving Tim Kuniskis to take over all American brands. Kuniskis will now be handling lead marketing and strategy duties for North America as well. Given that Kuniskis was already in charge of Ram, this makes particular sense; Ram is a major brand in the United States, and now, he handles all of the United States’ brands.
Stellantis is also restarting its Street and Racing Technology (SRT) division, which will bring in engineers across several brands to put more design capability into the high-performance divisions. Kuniskis declared, “SRT is another box we needed to check. We’re getting the band back together.” And Kuniskis has an ambitious schedule ahead of him, with plans to bring out 25 new products over the next year and a half.
And Not a Moment Too Soon
This comes at a time when Stellantis is in desperate need of something, anything, that will inject new life into the company and new cash into its coffers. Stellantis’ second-quarter sales figures demonstrated as much when they were released.
Stellantis’ quarterly sales dropped 10% in the United States for the second quarter of 2025, reaching just 309,976 cars sold. This is actually something of a pattern at Stellantis, as reports noted that sales were down 15% against the year prior in the second quarter of 2024 as well. First-quarter sales for 2025 were down as well, down 12% against the first quarter of 2024. This is, hopefully, a development Kuniskis can turn around with his new command position over the North American brands.
Is Stellantis Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Hold consensus rating on STLA stock based on four Buys, 10 Holds, and one Sell assigned in the past three months, as indicated by the graphic below. After a 48.57% loss in its share price over the past year, the average STLA price target of $11.65 per share implies 13.49% upside potential.
