AppLovin Stock Slides as Insider Selling Meets Bullish Calls

AppLovin ( (APP) ) has fallen by -11.52%. Read on to learn why.

AppLovin shares slipped 11.52% over the past week, a pullback that comes despite a string of bullish calls from Wall Street. Citi’s Jason Bazinet reaffirmed his Buy rating and a lofty price target, while BTIG also reiterated its positive stance. Both firms point to the company’s Axon platform as a core growth engine, noting that more eCommerce clients are signing on—especially Shopify-based merchants—and that adoption is broadening beyond the U.S. into international markets, even with limited marketing spend.

Analysts argue that Axon still penetrates only a small slice of its potential customer base, leaving substantial room for expansion in both revenue and geography. They also highlight that higher‑profile, better‑ranked online retailers are now experimenting with the platform, which they see as a sign of rising credibility and long‑term monetization potential. Options data show calls outpacing puts and implied volatility sitting near the low end of its one‑year range, suggesting traders remain cautiously optimistic even as the stock has turned choppy.

Against this constructive backdrop, investor attention has been drawn to insider selling, including a recent multi‑million‑dollar share sale by AppLovin’s Chief Administrative & Legal Officer, Victoria Valenzuela. Broader insider sentiment is negative, with more executives selling stock over the past quarter, which may be feeding some of the recent weakness after a strong year-to-date rally. With the shares now under pressure despite aggressive price targets and upbeat AI‑driven assessments of its fundamentals, the market appears to be reassessing how much future Axon‑driven growth is already priced into AppLovin’s lofty valuation.