Retailer Deckers Outdoor (DECK) is the worst performing stock in the S&P 500 index at mid-year.
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The shoemaker behind popular brands such as Ugg boots and Hoka running shoes is dead last among 503 constituent stocks in the benchmark index, with its share price having been cut in half during the first six months of 2025.
It’s a dramatic reversal for the company, which was one of the best-performing stocks of 2024. Last year, Deckers’ shares doubled before hitting an all-time high of nearly $223.98 in January of this year. However, since then, DECK stock has literally done a round trip and is currently trading at $106.
Slowing Growth and Tariffs
The rapid decline in DECK stock began after the company reported financial results at the start of the year that showed slowing growth after years of surging sales and profits. Then in May, the company’s share price fell 22% the day after management reported weak forward guidance and raised concerns about tariff impacts.
Despite beating on the top and bottom lines with its first-quarter financial results, management said they anticipate sales of $890 million to $910 million for the just completed second quarter. That was below the $925.3 million that analysts had penciled in for the company. Additionally, the company declined to provide an outlook for the entire year, saying there is too much macroeconomic uncertainty.
Deckers Outdoor does the majority of its manufacturing in Asia, and, like many retailers, is at risk of tariff headwinds. DECK stock is currently down 48% on the year.
Is DECK Stock a Buy?
The stock of Deckers Outdoor has a consensus Moderate Buy rating among 21 Wall Street analysts. That rating is based on nine Buy and 12 Hold recommendations issued in the last 12 months. the average DECK price target of $128.78 implies 21% upside from current levels.
