Truist lowered the firm’s price target on Zeta Global (ZETA) to $34 from $42 and keeps a Buy rating on the shares as part of a broader research note on App Software. With macro uncertainty exacerbated by a range of potential tariff outcomes, the firm is “proactively” reducing growth estimates for front office/CRM/martech names, the analyst tells investors in a research note. Truist notes that it sees the group posting solid Q1 reports, but new business, close rates, and expansions and usage-based revenue could soften through the rest of 2025, the firm adds.
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