Zebra Technologies price target raised to $280 from $245 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Zebra Technologies (ZBRA) to $280 from $245 and keeps an Equal Weight rating on the shares. Following channel checks, the firm leans positively on broader machine vision industry tailwinds as well as Zebra’s ability to differentiate within the logistics, warehousing and distribution end-market, the analyst tells investors. Machine vision has been a laggard for Zebra since its entry into the market post acquisition of Matrox in 2022, but given where machine vision peers trade, the firm sees potential multiple expansion if Zebra successfully expands machine vision into their logistics and distribution customers, the analyst added.