Wix.com launches Wix Model Context Protocol Server

Wix.com (WIX) announced the launch of the Wix Model Context Protocol Server. This enables anyone-from developers to business owners- to deliver production-ready Wix business solutions seamlessly through AI coding assistants and LLMs, ensuring they can generate code for a vast array of needs and manage Wix businesses using natural language. The Wix MCP Server provides access to a wide range of Wix’s business solution functionalities, enabling users to manage their Wix-based business and generate code through AI assistants including Claude, Cursor, and Windsurf. Whether it’s a developer building a custom integration or a business owner chatting with Claude, the MCP provides the context and intelligence to get things done without coding or manual setup required. These powerful tools include inventory management, staff scheduling, secure checkouts, ticketing, a flexible CMS, and more. It also offers built-in CRM capabilities to capture and manage leads, such as through forms, and comes with comprehensive back-office management as part of the Wix ecosystem, making it a robust platform for running, integrating, and building various aspects of your business.