Wix.com launches AI-powered adaptive content application

Wix.com (WIX) announced the launch of its AI-powered adaptive content application, designed to personalize website experiences for site visitors by generating dynamic content based on visitor characteristics and instructions, ultimately enhancing engagement and user experience. The app leverages session details from the website to dynamically generate new content based on predefined criteria and user instructions. This allows users to determine the specific elements that influence the content’s adaptiveness, such as the visitor’s device, country, language, or whether the visitor is a returning user. They can also provide particular directives, like instructions to create engaging and sales-oriented content, guiding the AI in crafting a personalized narrative. Additionally, users can simulate different text variations easily, enabling them to visualize how the adjusted text may appear to different potential website visitors based on their selected settings before making it public.