Vivid Seats unveils an upgrade to its mobile app

Vivid Seats (SEAT) unveiled an upgrade to its mobile app. “As we continue to invest in product innovation and build on the strengths of our differentiated platform, we’re excited to introduce new fan-first features that make it easier and more fun to discover the right seat for the right event,” said Lawrence Fey, Vivid Seats CEO. “These app enhancements are designed to elevate the customer experience by offering a leading value proposition delivered with more intuitive discovery, smarter navigation and deeper personalization.”