Vital Farms (VITL) is establishing 2030 as its new long-term planning horizon. Management expects to deliver the following by 2030: annual net revenue of $2B in its current categories; gross margin of 35+% between 2025 and 2030; adjusted EBITDA margin between 15% and 17%. “We see a clear multi-year path toward $2 billion in Net Revenue by 2030 and 15% to 17% adjusted EBITDA margins by 2030, with Gross Margins of 35+% between 2025 and 2030. As we continue to drive increased brand awareness, expand household penetration and brand loyalty, deepen distribution, and continue scaling our supply chain, we believe Vital Farms is well-positioned to deliver durable, profitable growth,” said Russell Diez-Canseco, Vital Farms’ president and CEO.
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