JPMorgan lowered the firm’s price target on Vipshop (VIPS) to $18 from $20 and keeps an Overweight rating on the shares. The firm expects Vipshop’s GMV and revenue to “continue mild improvement” on a year-over-year basis, which it argues “would be enough to justify share price upside against its attractive valuation.” The firm’s 2025 and 2026 adjusted EPS forecasts remain 5% and 17% above Bloomberg consensus, respectively, the analyst tells investors in a Q2 preview note.
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