Goldman Sachs analyst Lizzie Dove upgraded Viking Holdings (VIK) to Buy from Neutral with a price target of $78, up from $66. The firm says the company’s “differentiated” geographic exposure and higher-income demographic have offset “choppier” broader cruise trends. Viking is seeing an acceleration in 2026 pricing and as “insulation” given its low exposure to the Caribbean, the analyst tells investors in a research note. Goldman says the company’s pricing power and mix shift into more exotic itineraries is underappreciated at current share levels.
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