Truist raised the firm’s price target on Viking Holdings (VIK) to $61 from $59 and keeps a Hold rating on the shares as part of a broader research note on Cruise Lines. The firm’s lengthy conversations over the past month with senior executives in the travel industry and examining “big data” on future cruise bookings and pricing indicate that supply for the contemporary-mass market segment is slightly higher than that of demand, the analyst tells investors in a research note. Truist adds however that Viking is on the better side of the bifurcation in consumer spending trends, one where the upper-end continues to spend at a moderate growth rate whereas the mid and lower ends are seeing pressure.
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