Raymond James analyst Andrew Marok raised the firm’s price target on Viant (DSP) to $30 from $18 and keeps an Outperform rating on the shares as part of a Q4 preview for the advertising technology space. Channel checks on the space were largely positive, driven by the prospects of a stabilized macroeconomic environment and positive ad spend, with strength in political and the holiday season fueling growth in the quarter, the analyst tells investors in a research note.
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