Versus Systems to collaborate with LiftMedia to launch DOOH experiences

Versus Systems (VS) announced a new initiative with LiftMedia to leverage Versus Systems’ proprietary interactive engagement tools within Digital Out-of-Home, DOOH, screen environments to monetize user interaction, generate audience engagement, and increase customer participation across key markets in the Iberian Peninsula. This initial activation will employ Versus’ innovative QR code technology in tens of thousands of elevator-based media properties and targeted advertising channels hosted by LiftMedia LDA, reaching 2,650,000 people a day-representing 4.4% of the Iberian population and nearly 1 billion impressions a year. A pilot launch in Spain and Portugal will initiate upon the execution of a Master Services Agreement, with further phases forthcoming. This collaboration represents an exciting move forward for both companies. At the forefront of this launch is the belief that now, more than ever, authentic audience enhancement and strategic real-time digital engagement, will unlock sustainable advertising growth.