Unilever (UL) is paying $1.5B to buy men’s personal care brand Dr Squatch from private-equity firm Summit Partners, the Financial Times’ Ivan Levingston, Oliver Barnes, and Madeleine Speed report, citing sources. Fabian Garcia, the head of Unilever’s personal care division, says the brand had built a loyal following with “clever digital engagement strategies.” “Building on its success in the U.S., we are excited to scale the brand internationally and complement our offering in the fast-growing men’s personal care segment,” he added. Unilever declined to comment on the price it paid for Dr Squatch.
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