BofA analyst Lorraine Hutchinson lowered the firm’s price target on Under Armour (UAA) to $6.50 from $8 and keeps a Neutral rating on the shares after the company reported Q1 results. Margin pressure from tariffs and near-term wholesale uncertainty balance the brand’s turnaround potential over the long-term, argues the analyst, who is lowering the firm’s FY26 and F27E EPS estimates to 5c and 23c, respectively, to reflect a combination of weaker sales and a lower margin due to tariffs.
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