Stifel analyst Jim Duffy lowered the firm’s price target on Under Armour (UA) (UAA) to $10 from $11 and keeps a Buy rating on the shares. The strategy to reposition the brand in a premium expression is progressing to the 18-month goals set out last May, but the supply and demand picture is challenged by direct and secondary effects of tariffs, says the analyst, who moderates return to growth estimates and sees capacity for flat earnings in FY26 and growth in FY27.
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Read More on UAA:
- Under Armour price target raised to $7 from $6 at Baird
- Cautious Outlook on Under Armour: Sell Rating Amid High Valuation and Uncertain Turnaround Prospects
- Under Armour price target raised to $5 from $4 at Wells Fargo
- Under Armour’s Mixed Financial Outlook: Balancing Margin Recovery Potential and Near-Term Challenges
- Under Armour Reports Q4 2025 Results and 2026 Outlook
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