Stifel analyst Jim Duffy lowered the firm’s price target on Under Armour (UA) (UAA) to $10 from $11 and keeps a Buy rating on the shares. The strategy to reposition the brand in a premium expression is progressing to the 18-month goals set out last May, but the supply and demand picture is challenged by direct and secondary effects of tariffs, says the analyst, who moderates return to growth estimates and sees capacity for flat earnings in FY26 and growth in FY27.
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