TransUnion (TRU) announced results from a collaboration with Actable. By integrating TransUnion’s TruAudience Marketing Solutions dataset into Actable’s machine learning models, the partnership achieved a 10% improvement in model fit for AI-driven marketing predictions. “AI isn’t magic, its output is only as good as the information it’s given,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “Garbage in, garbage out still applies. These results prove that when you start with a strong data foundation, AI can deliver meaningful lift and real ROI.”
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