Trade Desk announces launch of ‘Deal Desk’ on Kokai platform

The Trade Desk (TTD) announced “Deal Desk,” which the company calls “a transformational new pillar of its Kokai platform that enables advertisers to manage their strategic one-to-one deals and upfront commitments with publishers.” Deal Desk gives both advertisers and publishers “unprecedented transparency and insight into the performance, quality, and pacing of their deals, and showcases premium internet alternatives when deals underperform,” the company added. “The Trade Desk is committed to improving the supply chain for digital advertising on the open internet, and improving deal performance is a vital element of this work. Deals have not kept pace with advances in AI and transparency that savvy media buyers and sellers have come to expect. Deal Desk represents a long overdue innovation for our industry and will help advance the strategic relationships between advertisers and their premium publisher partners,” said Will Doherty, SVP, Inventory Development, The Trade Desk.