Tokyo Lifestyle announced the grand opening of a new directly-operated physical store under its proprietary brand “Reiwatakiya” in Ho Chi Minh City, Vietnam, on October 28, 2025. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We place great importance on our Ho Chi Minh City store as a key milestone in our Southeast Asia expansion strategy. We are very optimistic about the long-term growth potential of the Vietnamese market and have been preparing for this entry for quite some time. The opening of this store represents not just our debut in Vietnam, but also a major step forward in building our broader Southeast Asian network.”
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