Teads announces beta launch of CTV Performance solution

Teads (TEAD) announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure. Built to complement Teads’ broader omnichannel offering, this solution allows brands to use premium streaming environments for awareness and to drive mid-funnel outcomes with measurable impact.