Taboola, Paramount Advertising partner to extend CTV performance

Taboola (TBLA) and Paramount Advertising (PSKY) announced a strategic partnership to launch “Performance Multiplier” – a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution will help small and medium-sized businesses extend and measure the impact of their CTV advertising. “At Paramount, we are proving that television advertising amplifies marketing results everywhere,” said Steve Ellis, Chief Operating Officer, Paramount Advertising. “The Performance Multiplier will show how TV advertising fuels a ripple effect, lifting performance across search, social and the web. Together with Taboola’s extensive reach across thousands of trusted publisher websites and its proven performance marketing expertise, we’ll unlock even more ways to turn viewer attention into measurable action.”