Super League Enterprise announces expansion of partnership with AdArcade

Super League announced the expansion of its partnership with AdArcade, creators of Native Playables, a patented mobile ad format that delivers 3x higher engagement than other mobile playable ads. This exclusive relationship enables Super League to offer consumer brands and media agencies a unique, scalable, full-funnel playable solution with access to 220 million monthly US gamers. “Expansion into mobile games is a key pillar of our revenue diversification strategy that we believe will comprise 25% of our 2025 revenues,” said Matt Edelman, President and Chief Executive Officer of Super League. “Two out of three people under the age of 40 play video games – we anticipate that soon will be three out of four under 50 will. Brands that embrace playable ads and content now are positioning themselves to lead in the next era of consumer engagement. Our data shows Native Playables outperform every other ad format in mobile gaming interstitial and rewarded inventory. This partnership strengthens Super League’s ability to deliver full-funnel value – from massive awareness to targetable, measurable conversion – through scalable, brand-safe media.”