Sprout Social unveils reimagined influencer marketing platform

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, intuitive design along with powerful AI-driven natural language discovery and data analysis capabilities. “Influencer marketing is no longer optional-it’s essential for brands to connect with and sell to consumers. Yet, many organizations still struggle to create cohesive, data-driven campaigns and find the right creators who truly align with their brand and messaging,” said Erika Trautman, Chief Product Officer at Sprout Social. “That’s why we’ve made strategic updates to our platform that are designed not just to solve our customers’ biggest challenges, but to empower them to lead the next era of marketing and drive transformative growth across their organizations.”