Sprout Social unveils new innovations in its care solution

Sprout Social (SPT) announced a set of new innovations to its Care by Sprout Social solution. Designed to help brands meet rising customer expectations, the new features empower teams to deliver more proactive, secure and insights-driven social care-elevating support from a reactive necessity to a strategic business driver. Sprout Social also announced an upcoming AI agent integration, which will further enhance the care experience for customers and drive even more efficiency and impact for brands. “We’re entering a new era where social care is a key differentiator, influencing purchasing decisions and shaping brand loyalty,” said Scott Morris, Sprout Social’s Chief Marketing Officer. “These latest innovations give brands the tools to not only meet but exceed customer expectations, turning care into a powerful driver of business outcomes across the organization. As technology and expectations continue to accelerate, our focus remains on building an adaptable, powerful platform that keeps our customers ahead of the curve.”