Sprout Social launches suite of integrations to empower brands

Sprout Social (SPT) announced a new wave of features and partnerships designed to help brands lead in the Social Intelligence era. As customers increasingly turn to platforms like TikTok and Bluesky for discovery, product recommendations, and real-time conversation, the ability to capture sentiment early and act fast has become essential. Sprout’s latest release will deliver powerful new TikTok Listening, expanded Bluesky publishing and reporting, alongside new creator collaboration tools, all built to turn every social interaction into insight, action, and measurable business impact. With search habits shifting and consumer preferences evolving, social has become the go-to destination for information, entertainment and community. It’s where people discover new brands, research products, and make decisions in real time. This shift creates a powerful opportunity for brands to turn social into a revenue-driving channel and a source of vital customer intelligence. Sprout’s latest capabilities-spanning influencer marketing, publishing, listening, and analytics-give brands the tools to capture these moments, deepen customer relationships, and stay ahead in an increasingly dynamic, intelligence-driven market. New and upcoming capabilities include: Bluesky Publishing & Reporting: Post content, understand performance, and grow brand presence among interest-driven communities on this emerging network. TikTok Listening: Unlock deep insights into customer sentiment, brand perception, and trending moments on one of the world’s most influential social platforms. Instagram Partnership Ads and Influencer Marketing Workspaces: Streamline creator collaborations to amplify authentic reach and engagement. Adobe Express Publishing Integration: Direct publishing from Adobe Express to Sprout delivers higher quality creative and streamlined workflows for more effective campaigns. Canva Publishing Integration: Enables brands to export designed social posts directly from Canva to Sprout in one seamless flow, helping teams publish engaging visuals to social media faster. Salesforce Digital Engagement Integration: Enhance customer service across digital messaging channels, voice, and social-all in one workspace with Sprout’s recently announced, upcoming integration. LinkedIn Personal Profile Metrics and Document Publishing: Increase engagement and run more effective strategies for executive thought leadership.