SpringBig announces official launch of MP5 messaging feature

Springbig announced the official launch of its MP5 messaging feature. This tool allows retailers to create and deliver engaging, personalized, full-screen interactive videos via SMS and push notifications, redefining how retailers communicate with their customers in a true 1-to-1 fashion. One of the earliest adopters of Springbig’s MP5 feature, Missouri Health and Wellness, conducted a use case that highlighted the effectiveness of this tool. By running two campaigns-one using a traditional SMS and the other featuring MP5 video messaging-on two consecutive Fridays, the results clearly demonstrated the powerful impact of MP5 messaging as compared to a standard MMS campaign: 216% Increase in Daily Sales; 11% Increase in Average Ticket Size; 202% Increase in Store Visits.