Spotify Advertising (SPOT) on Wednesday unveiled “how we’re making it easier than ever for advertisers to buy, create, and measure on and for our platform. We’ve been hard at work investing in our ad platform, modernizing our ad tech, and solidifying industry partnerships to become a platform that delivers results for advertisers of all sizes. During our first Spotify Advance event in New York City, we showcased a suite of new ad solutions that will unlock the full power of Spotify. This next stage of Spotify Advertising was ushered in with news of the launch of Spotify Ad Exchange. We call it SAX for short. For the first time, advertisers will be able to access Spotify’s engaged and logged-in users via real-time auction, with full addressability and measurement capabilities. Today, advertisers can plug into SAX via The Trade Desk (TTD), Google (GOOGL) Display & Video 360, and Magnite (MGNI), with Adform and Yahoo DSP coming soon. We also shared how we’re making our self-serve Spotify Ads Manager work harder for advertisers with new tools and solutions to help them meet their objectives, including enhanced targeting and measurement capabilities. To complement our automated buying solutions, we introduced new ways for advertisers to create with Spotify: our in-house agencies, Creative Lab and AUX, and our new Spotify Gen AI Ads… This is such an exciting new chapter for Spotify!”
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