Sinclair, Athletes First enter events, media partnership

Athletes First and Sinclair (SBGI)announced am events and media partnership. This new collaboration will unite Athletes First’s events and talent with the sports properties and vast national audience of Sinclair and AMP Sports. As part of the agreement, Sinclair will serve as the exclusive sports media partner for two of Athletes First’s signature live events, including: Athletes First presents The Block – An exclusive hospitality and brand activation destination that drew widespread attention and acclaim in New Orleans ahead of the Big Game this past February, redefining the standard for pre-game experiences. Athletes First Tailgate Tour – The agency’s traveling college football experience, now entering its third season, which brings hospitality, client interaction, and brand integration to major rivalry games across the country. Sinclair will produce original content and brand activations at the next iteration of The Block-scheduled for San Francisco in February-and host live, original video podcasts from multiple stops on the Tailgate Tour. In addition, event content will be distributed across Sinclair’s sports platforms, maximizing exposure and engagement. The media partnership also includes the development of original video podcasts for both national and regional audiences, spotlighting Athletes First’s elite roster of athletes.