Signet Jewelers names Lisa Laich chief marketing officer

Signet Jewelers (SIG) announced the appointments of Julie Yoakum as President of Kay Jewelers and Peoples Jewellers, Stacee Johnson-Williams as Chief Merchandise Operations and Sourcing Officer and Lisa Laich as Chief Marketing Officer. Yoakum, who was previously President and Chief Brand Merchant Officer at Helzberg Diamonds, leading product development, sourcing, quality assurance, distribution and digital transformation, brings a unique combination of operational rigor, entrepreneurial mindset and diamond industry expertise to the leadership of Signet’s brands. Johnson-Williams, most recently interim President of Kay Jewelers and Peoples Jewellers, will lead the central sourcing and core merchandising team. In this role, she will further expand cross-brand sourcing capabilities and have responsibility for the assortment of core categories to fully leverage scale in buying. Laich, who most recently oversaw digital and brand marketing for Crocs and HEYDUDE and brings over two decades of experience in elevating brands, will collaborate with the consumer brands to develop creative content and storytelling to drive consideration and loyalty while delivering the benefits of scale in marketing.