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Salesforce pricing can drive $1B incremental revenue upside, says Morgan Stanley

After Salesforce (CRM) yesterday announced updated pricing for Enterprise and Unlimited Editions for Sales Cloud, Service Cloud, Field Service, and select Industries, Morgan Stanley analyst Keith Weiss said that given the fiscal Q3 launch of the updated pricing, contribution will not be material enough to impact or require a change to current FY26 Subscription Revenue guidance. However, the firm sees scope for the announced list price increase to drive about $1B of incremental revenue upside over the next two years, inflecting topline growth back into the double-digits, added the analyst, who maintains an Overweight rating and $404 price target on Salesforce shares.

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