Salesforce, Nexstar extend relationship

Salesforce (CRM) announced it is extending its relationship with Nexstar Media Group (NXST). Salesforce also announced that Nexstar has selected Salesforce Media Cloud to enhance and streamline its local advertising sales operations, and Agentforce to assist Nexstar in building and deploying AI agents that automate tasks, reason, decide, act, and drive outcomes 24/7 without human intervention. “Nexstar is a leading force in the media industry, committed to delivering engaging content across its linear and digital platforms for millions of viewers. With Agentforce for Media, we’re helping Nexstar enhance operational efficiency, streamline sales processes, and unlock new market opportunities to fuel company growth,” said Jeff Amann, EVP and GM, Industries at Salesforce.