Rush Enterprises initiated with a Neutral at UBS

UBS analyst Avinatan Jaroslawicz initiated coverage of Rush Enterprises (RUSHA) with a Neutral rating and $70 price target The stock remains tied to the truck cycle, with modest improvement expected in the second half of 2026 from pre-buying and replacement demand that appears largely priced in, and no strong freight-driven upcycle anticipated over the next 12-18 months, the analyst tells investors in a research note. Despite some improvement in freight rates, soft demand and limited upside for contract rates point to a weak truck market and flat revenue growth in 2026, the firm says.