Bernstein analyst Aneesha Sherman raised the firm’s price target on Ross Stores (ROST) to $159 from $147 and keeps a Market Perform rating on the shares. The firm says that after a dismal first half of the year comparable sales of 1%, Ross sharply accelerated to a monster 7% in Q3, thanks to a fresh digital marketing campaign targeting younger consumers who are already out there looking for trade down options. Bernstein stays on the sidelines for now but is more optimistic given the nice uptick in trend and strategy.
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