Roku price target raised to $85 from $80 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Roku (ROKU) to $85 from $80 and keeps an Underweight rating on the shares. Q3 results and Q4 guidance reflect “a modest 1-2% uptick” from the firm’s prior second half Platform revenue expectations as Roku benefits from uptake in streaming subscriptions and a healthy CTV ad market, the analyst tells investors. However, while the firm acknowledges both ad and SSD tailwinds into 2026, it sees competitive risks as “not priced in shares.”