At IAB Playfronts, Roblox (RBLX) reports it is announcing that Rewarded Video ads will be available for brands and agencies to buy programmatically via Google’s (GOOGL) advertising solutions and direct buying in the coming weeks. “We’re excited about this partnership with Google as a foundational element in our advertising vision, enabling Roblox to quickly scale Rewarded Video ads-and other immersive ads offerings-to meet demand from brands and agencies where it exists. Roblox is also partnering with industry leaders in media quality and performance, brand suitability, brand lift, and audience measurement, such as Cint, DoubleVerify, IAS, Kantar, and Nielsen, to enable brands to better understand the impact of their investment,” Roblox stated in a post to its corporate site.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on RBLX:
- Roku initiated, Lululemon downgraded: Wall Street’s top analyst calls
- Roblox initiated with a Sector Perform at FBN Securities
- Game On: U.S. game spending fell 6% in February, says Circana
- Roblox’s Growth Potential and Developer Appeal: A Buy Rating Analysis
- Cathie Wood Buys the Dip in Baidu Stock (BIDU) and Sells Roblox