Baird upgraded Rivian (RIVN) to Outperform from Neutral with a price target of $25, up from $14. The firm says 2026 is the year of the R2 launch. The launch should boost for Rivian’s brand, product demand, and the shares as deliveries begin near mid- year, the analyst tells investors in a research note. In addition, Baird says the company’s recent autonomy day was highlighted by the unveiling of custom chips, which is a positive for Rivian’s long-term competitiveness. The firm wants to own the stock into the new product cycle of launching the R2.
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