Publicis (PUBGY) Groupe announced its Cannes Closed Door Sessions are back, with a new mission: unlocking real – and immediate – AI upside for clients, in an economic downturn. This year’s festival will take place in the most challenging environment for our industry since Covid. Its leading players have registered average negative growth in Q1, while brands are navigating unprecedented uncertainty. Unlike during the pandemic, everyone will still gather on the Croisette. But this year, simply celebrating creativity for its own sake won’t be enough. Leveraging the Cannes Lions as a platform for progress, Publicis will put creativity at the heart of innovative, ready-to-use AI solutions capable of increasing market share and reducing costs immediately.
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